Unlimited Queen! Beyoncé went from selling out venues on her Renaissance World Tour to sending fans into a frenzy with her upcoming haircare venture.
At the mention of her name, the beauty, music and record-breaking achievements of the beloved songstress immediately come to mind. As one of the world’s most successful entertainers, the 41-year-old has gone from a pop star to a cultural icon.
Given her influence, it’s no surprise that the beloved Queen Bey commands attention in everything she does. When the “Drunk in Love” artist announced her interest in the hair industry, her BeyHive fanbase enthusiastically supported her plans without needing encouragement.
Beyoncé Launches New Haircare Line That Pays Tribute to Her Mother’s Legacy
in his latest Instagram Update, the most respected Grammy honoree surprised her more than 300 million followers with news about her upcoming haircare line. Before blasting off, the caramel-toned beauty gave viewers a rare look at her natural hair.
This behind-the-scenes look at the “Love On Top” singer’s glam process captured the mother of three sitting in front of a large vanity mirror while holding a curling iron. The glass object was propped up on a counter where a hand dryer was seen along with several containers and sample bottles.
The pop icon looked radiant as she flaunted her natural beauty without makeup. She slipped into a gorgeous white romper with billowing sleeves and a plunging neckline. The entertainer’s honey-brown hair complimented the chic dress, which fell down her shoulders in curly waves.
Keeping the news about her business venture easy, the 41-year-old also shared a throwback photo of herself — looking like her daughter Blue Ivy — getting curly hair tips at a salon. Finally, the announcement about her haircare project came via a handwritten note on the third slide.
“How many of you know that my first job was cutting hair at my maternal uncle’s salon? Destiny’s Child got our start by performing for customers while they were getting their hair done,” wrote the 27-time Billboard Music Award recipient, referring to the former girl group that shot her to fame.
“I was exposed to so many different types of entrepreneurial women at her salon. I saw firsthand that how we care for and celebrate hair can have a direct impact on our soul,” Beyoncé hinted to fans as to why she wanted to launch a haircare line.
Citing her mother, Tina Knowles, as her most important influence, the Houston beauty wrote: “I watched her heal and serve so many women. Having learned so much from her hair journey, I will always cherish her legacy.” Have dreamed of taking forward.
The “Break My Soul” musician ended his message with an exciting promise that connected fans’ minds to the different bottles seen in his first image. “I can’t wait to experience what I’m creating,” the media personality signed off with a heart.
While Queen Bey didn’t share any additional details about her haircare launch, the Beyhive enthusiastically celebrated the news, giving the post over 3 million likes along with thousands of positive comments.
“I’m buying it. I don’t care. All of you (in the know people) have been buzzing about hair since day one! SOLD OUT! You’re all legit,” raved one social media user. The corridor is shaking, rn. We can’t wait!!!” said the other person.
“No matter what it is, I will blindly buy and write a 5-star review,” someone declared. “The way it’s sold out before it’s dropped,” said a fourth, while a fifth said: “I don’t have hair, but I’m buying it… I haven’t even been to Wicha’s time “
Queen Bey’s haircare announcement ends her partnership with Adidas
The “Upgrade You” singer’s new business venture comes after the sensational entertainer’s separate weeks with Adidas, A well known athletic apparel brand. The dynamic duo joined forces in 2018 after Beyoncé relaunched her Ivy Park clothing line.
However, the music icon and the sports company reportedly ended their partnership over “major creative differences”. Another highlighted reason was the significant losses Adidas incurred from collaborating with the Oscar nominee.
The brand lost approximately $200 million due to a 50% drop in sales. Despite these claims of failed marketing, the Houston native’s $20 million annual salary was reportedly unaffected by the crisis.
Following the conclusion of her journey with Adidas, sources revealed that the 41-year-old will continue to produce athletic apparel through her Ivy Park brand. According to the report, Beyoncé plans to “reclaim her brand, chart her path and maintain creative freedom”.
